Archive | September, 2010

YouTube Powerpoint Notes

27 Sep

YouTube notes. Click to download!

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Addition to syllabus: Twitter project

27 Sep

As mentioned in class, you may choose a Twitter project as one of your two practical projects for this class. REMEMBER: each project is worth 20% of your grade — which means the practical projects are the same weight as your 5-6 page research paper! That said, make each 140 character (or less) tweet count….choose a good event to report from….put a LOT of thought into the reflection paper.

Details: In this project you will “live tweet” an event as it’s happening. The event should be one that would typically be covered by traditional media (newspapers, radio) and should be an event greater than 2 hours in length (though, you may chronicle an event much longer — even over a few days — if you wish).

A successful Twitter project should incorporate many descriptive tweets, generating a feeling of “being there” for their followers.

Accompanying this project should be a 2-3 page (typed) critical thought expression on how tweeting is similar to and differs from traditional print journalism, and reflect on the experience.

Research Paper Info

27 Sep

In this project, you will be writing a traditional 5-6 page research-based critical paper on one of the following topics. See rubric below for grading specifics. MLA style; post to MyCourses by Friday 10/22 at midnight.

Topics:

Privacy Issues in Social Media

In this topic, research and write about privacy issues related to social media sites, such as Facebook, FourSquare, Twitter, etc. Define what these privacy issues are, the consequences of being too private/not private enough, research what controls users have over their information, and write about the effects of too much information on the internet (based on your research and critical thought).

If Facebook is the new MySpace, what’s the next big thing? Trends in Social Media

This paper will be a survey of social media technology, beginning with Usenet groups, and including current & new social media sites (SMS). Describe why some SMS are successful, and critically think about why some aren’t. What draws people to SMS? Where do we go from here?

Social Media & Cyberbullying

The 2006 case of Megan Meier, who committed suicide over bullying on MySpace raises a new ethical issue with SMS. Research and define past cyber bullying cases, and what SMS are doing to prevent and/or control bullying. Critically express your own thoughts on cyber bullying – its effect on tweens/teens; perhaps conduct interviews in a local school to get a handle on cyber bullying in the region.

Using Social Media to Market to Millennials

“Millennial” is used to describe the generation born between 1982 – 2002; referring to the generation of young Americans to be raised with (massively) mass media and internet/computing/ telecommunications technology. Often called the Wired Generation, Millennials also represent a coveted demographic in advertising and marketing. Research and define what makes a millennial, what are their major characteristics, and describe what companies are doing to attract them. Critically think about what it means to be defined as a Millennial. Is it accurate?

Social Media & Copyright Issues

What is the difference between copyright infringement and fair use? Define what these two terms mean, and apply it in describing the distribution and use of copyrighted material on the web (specifically, on SMS). Conversely, what is your personal copyright protection for videos/images/other intellectual property you make available via SMS like Facebook, Twitter, YouTube, Flickr, etc? Is method of distribution a major factor in copyright infringement? Critically think about and discuss the role of copyright protection as it applies to your work as a student; and your own intellectual property on the internet.

Twitter vs. Facebook: Compare, contrast, and who wins?

Twitter and Facebook share a lot in common, however these two SMS are very different, and attract different demographics and segments of the population. Define and describe what they share, and what makes them different from one another. Think critically, and give examples of situations where one may be more appropriate than the other.

Rubric:

Click here to download this as a PDF.

Twitter Lecture Notes

21 Sep

Powerpoint (with links). Yummy yummy Twitter. Let’s have great discussion today, yes??

Twitter Powerpoint

Twitter 101

20 Sep

If you haven’t been a long time Twitter user, READ the following help guides BEFORE lab on Thursday. It would be VERY helpful if you registered with Twitter & signed up with TwitPic prior to class. I’ll go through how to do this, but I’ll be doing it quickly.

TwitPic is one of many sites that will allow you to tweet images; other sites include:

We’ll use TwitPic because it’s easy and fast, widely-used, and because Flickr is another week’s lab demo 🙂

Twitter’s website has a great, easy to follow, help section for newbs like us. You can check it out here.

Shortcut to how to post video and pictures.

Shortcut to Twitter lingo.

Twitter readings

15 Sep

Please read the following articles for class:

Twitter Site Redesigned

The Facebookification of Twitter

Social Media Blackout Experiment in University

Drake’s Mom Thought He Really Married Nikki Minaj

Newbie’s Guide To Twitter

…from Chris & Meg

15 Sep

Hi Val & Class,

Thanks so much for having Chris and I in to speak with you yesterday.  We hope you enjoyed yourselves as much as we did.  Of course, an hour is not nearly enough to talk about all that social networking has to offer.  Here’s a few more tidbits and tips to make your experience worthwhile.

Who or What are you Marketing?

Are you marketing yourself or are you marketing a product that you sell or a service you offer?  Do you want fans, Facebook friends and followers based on similar interests, or do you want customers?  Remember to gear your messages, tweets, status and blog updates toward your specific branding, whatever it may be.  Rarely mix business with pleasure, unless of course your business is your pleasure!  Remember your Twitter handle or Facebook page are your own personal radio station – you’re always on air!

Remember Your Audience

Twitter is worldwide, Facebook is amongst friends/fans.  Censor yourself by remembering your audience.  Slam a company or a person’s actions ONLY if they surely deserve global attention.  Remember good attention is always better than bad; but the bad attention is unfortunately viewed by a much wider audience.  If you have a complaint about a company or service, make sure to keep it honest and link examples where possible.  Good messages and tweets can reap you many rewards, so make sure to praise more than you criticize.  You would hate to be a part of the reason a restaurant went out of business when they overcooked your steak, but you would LOVE to get a free appetizer on your next visit because you complimented your salad and dessert.  All of these things can help you gain followers and fans.  Police yourselves and don’t overspam.  Use the ReTweet function when you love something someone else tweets, but don’t over ReTweet – remember you want to stay original and relevant so you gain followers and fans!

Tweet Globally, Think Locally

Go to a great restaurant?  Score a pair of tickets to an awesome show?  Have a customer service experience that was out of this world?  Tell the Twitterverse about it in 140 characters or less.  Notable local events will gain local followers which will lead you to global contacts.  Remember that a message on Twitter is essentially your “worldwide text message,” so make sure it’s exactly what you want to say.  “Feeling sad” is not nearly as effective as “#BlackKeys #Buffalo sold out, bummed!”  You never know who might help you out!  Remember to pay it forward when it happens.

If it doesn’t work, try try again

The best part about Twitter, Facebook and blogs is that they’re DELETABLE!  If you make a mistake, delete your message but understand it might have been seen in the few seconds it was posted.  The good news is, once deleted, it will likely be forgotten.  Follow up with a fresh tweet, status, or update with the message you really MEANT to post.

Twitter shorthand

RT = ReTweet – used when you want to repeat someone’s message that you agree with.  RT @Chewie240 Just tasted the new mint #Twix and it’s awesome!

# = HashTag – used when you want to index a subject  i.e.: #oilspill, #Christmas, #LadyGaga,

That’s all for now!  Make sure to keep us in mind if you need any help or have any questions.

Best,

Meg & Chris

Contact us!

Twitter  @doyoumeangreen, @mojito224, @chewie240

Facebook search doyoumeangreen

WordPress doyoumeangreen.wordpress.com

Web http://meangreen.myshaklee.com

Email meangreen42@gmail.com, christopheryoung2400@yahoo.com

Facebook readings

3 Sep

Please read the following linked articles, relating to Facebook privacy and social effects.

Facebook Divorce

Digital Dirt can Haunt Your Job Search

Can Your Facebook Page Affect Your Job Search?

Facebook Places Privacy Issues

5 Facebook Privacy Tips