Tag Archives: diffusion of innovation

Diffusion of Innovations

19 Jan

This graph represents the bell curve of adoption to a new innovationEver wonder the process of how something goes from new & cool to your mom using it? 🙂

It’s called the diffusion of innovations, or the process of adoption.

Read the following:

Diffusion of Innovations by Everett Rogers

Diffusion of Innovations (Wikipedia)

Diffusion of Innovation: Customer Behavior

 

Download lecture notes

 

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Diffusion of Innovations Theory Notes (Powerpoint)

30 Aug

Diffusion of Innovations Theory Notes