Tag Archives: Diffusion of Innovations

Diffusion of Innovations

19 Jan

This graph represents the bell curve of adoption to a new innovationEver wonder the process of how something goes from new & cool to your mom using it? 🙂

It’s called the diffusion of innovations, or the process of adoption.

Read the following:

Diffusion of Innovations by Everett Rogers

Diffusion of Innovations (Wikipedia)

Diffusion of Innovation: Customer Behavior


Download lecture notes


…in case you REALLY don’t understand the Diffusion of Innovations…

30 Aug

Watch this video

Diffusion of innovations theory

26 Aug

Diffusion of Innovations is a theory of how, why, and at what rate new ideasand technology spread through cultures. The concept was first studied by the French sociologist Gabriel Tarde (1890) and by German and Austrian anthropologistssuch as Friedrich Ratzel and Leo Frobenius.[1] Its basic epidemiological or internal-influence form was formulated by H. Earl Pemberton[2], who provided examples of institutional diffusion such as postage stamps and compulsory school laws.

The publication of a study of Ryan and Gross on the diffusion of hybrid corn in Iowa[3]was the first sustainably visible contribution in a broader interest in innovations which was especially popularized by the textbook by Everett Rogers (1962), Diffusion of Innovations (Rogers 1962). He defines diffusion as “the process by which an innovation is communicated through certain channels over time among the members of a social system.” [1]

Read the rest here